Better Marketing: Making Adwords Work
June 19, 2013 in News
Better Marketing: Making Adwords Work
Learn how you can make your Google Adwords work better for you.
Transcription for Better Marketing: Making Adwords Work
The ads you see above or to the right of Google search results are called AdWords. In addition to AdWords, Google now has a service known as “remarketing.” It’s pretty likely you have been on the receiving end of a Google remarketer.
Go to Best Buy’s website and search for laptops. A couple of days later, you’ll be over at CNN’s website and see another ad for laptops at Best Buy. When you go to Forbes.com a couple of days after that, you’ll see another ad for laptops at Best Buy. Go somewhere else and you’ll see an ad for laptops at Best Buy.
That’s Google remarketing in action. It’s creepy. It’s like the ad is following you everywhere.
Here’s the best thing about Google remarketing. If you’re just using Google text ads, it’s 30 percent less expensive and converts at a 70 percent higher rate than the standard AdWords.
Keywords: Better Marketing: Making Adwords Work
